Celebrating 10 years on Abbot Kinney Blvd was a true milestone for us. Over this last decade we have been so appreciative of the love & support of our customers, designers, friends and fans that have journeyed with us along the way. Without all of these very important people we couldn’t be where we are today, so we wanted to host our loveliest party yet …. as a ‘Thank you’ for the 10 years of small business support and also as a ‘Cheers’ to hopefully many more.  I couldn’t be more happy to share these beautiful photos with you from our party (shot by Marisa Vitale)

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We were so grateful to have such a stellar lineup of sponsors on board. For starts, Gather Events (!!) Sarah and her team are organizational and creative wonders. On top of that, they are absolutely amazing to work with and really helped us pull out aaallll the stops on this one!

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We had savory bites from the best in LA – Whoa Nelly Catering, and served them on our favorite paper plates by Harlow & Grey. For treats we served waffle cone ice cream sandwich treats by Tilamook  (appropriately called “Tilamookies”). For beverage the  The Whaling Club created & served up some tasty cocktails made with fresh ingredients. The signature drinks were titled ‘Sunshine state of mind’ and ‘Walking on Sunshine’ and were a combination of  the best pressed juices by Pressed Juicery, (… one mixed with  Skyy Vodka + and the other with Bulldog Gin).  SO freaking good and Soooo pretty too served in Borrowed Blu glassware!

Urbanic Year No. 10 Party | #UrbanicForever

Party features included: A paper flower making station where guests could craft themselves a wearable accessory while socializing.  We also had calligrapher Nicole Miyuki hand lettering guest’s names onto a little paper desk plaques stating ‘The Desk of ___”.  Finally, we gave out Urbanic Boxes of Sunshine to 100 lucky guests and even rang a little bell each time someone scored them – which was a big hit.

Urbanic Year No. 10 Party | #UrbanicForever

With all of the flower power happening, we of course had to flower-bomb my car! (which also was the vessel that contained all of the gift boxes).  Admittedly I had considered trying to keep the flowers on indefinitely.

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There was an amazing turn out of people and we got to celebrate with friends old and new!

Urbanic Year No. 10 Party | #UrbanicForever

The above pic is of the URBANIC GIRLS!  Let it be known that without these fine ladies, Urbanic would not be what it is today. Each one of them is so creative, talented, patient, hardworking and absolutely lovely from the inside out.

Urbanic Year No. 10 Party | #UrbanicForever

The party was spectacular in so many ways. The best part overall was beig able to connect and celebrate with so many people that we love.   #URBANICFOREVER

Urbanic Year No. 10 Party | #UrbanicForever

OH. & PS .
>>> you HAVE to watch the video here by California Electric <<<

…and P.P.S!
More party pics over on  100 Layer Cake

Hosts: Urbanic / Photography: Marisa Vitale / Planning: Gather Events / Ice Cream: Tilamook / Appetizers: Whoa Nelly / Cocktails: The Whaling Club / Alchohol: Skyy Vodka + Bulldog Gin  / Mixers: Pressed Juicery / Plates and Napkins: Harlow & Grey Glassware: Borrowed Blu / Calligraphy: Nicole Miyuki / Video: California Electric / Press: 100LayerCake

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Check out this little 15 second video that Joshua and I made to see just a few of our favorite holiday cards in the shop this year.  xo

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Father’s Day is Sunday, June 21!

Celebrate Fatherhood this month by telling the Papas in your life how thankful you are… for fun adventures, the hard lessons taught & learned, every hug, all the words of encouragement, the extra hours worked and each sacrifice made. These handwritten, heartfelt words will forever be cherished. Stop by the shop to pick out a special card along with something he is sure to enjoy. Dads, thanks for everything!

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It’s almost Easter! Urbanic is decked out in pastels these days and filled to the brim with treats and the sweetest of sentiments for Easter.  (a few photos Joshua snapped of the shop this week below). We’ll be closed this Sunday April 5th to celebrate this very important day and back open bright and early Monday morning.  Wishing you all a holiday full of meaning, reflection, surprises  – and of course some candy peeps!
xo –  from all of us at Urbanic

Spring | at Urbanic

Spring | at Urbanic Spring | at Urbanic Spring | at Urbanic

Spring | at Urbanic

{photos by California Electric}

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Hey guys,! In case you’ve been wondering about where we’ve been for a while, I’ve been guest blogging over on the Oh So Beautiful Paper Blog while our friend Nole is out on maternity leave! That being said, below is a summary of our week over at OSBP loaded with links you can reference if you’re interested.

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On Monday and Tuesday, I talked about what A Day in the Life of Urbanic is like. In the post I detailed what some of our workload entails on the front and the back end of the business. I also discussed some of our store events, the concept behind this part of Urbanic and talked a little bit about how important our collaborations are in these. * click here to peek into both of these posts.

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On Wednesday I posted 10 tips on opening a retail shop.   Over the years I’ve received a good amount of inquiries from people seeking advice in his department,. I certainly don’t have all of the answers, but I have learned some valuable things along the way! Hoping these 10 tips can help some of you get started.  *click here to read the tips!

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Next up, I posted some thoughts on social media and discussed the importance of honing in on your natural skills in this department. and not allowing the many channels of today overwhelm or distract you. *click here to see the full post on social media

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Finally I wrapped up the week by sharing some of my family life. I posted a few of the birthday parties I’ve given in the past to my two boys. click here to see Javin’s bug party and Ian’s farm party.

Glad to be back!

More soon!  * A

{photos by Joanne Pio and Jessie Webster. hand lettering by Gold Press}

 

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Urbanic will be closed 8.25-8.27 post image

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more please

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